My last post was about what it meant to be an “expert”, i.e., did our readers expect us to be “experts” in the things we write about? I’m guessing if you are writing a cookbook; well then, yeah … it probably would be good if you knew your way around the kitchen. Or the “Five Easiest Ways To Perform Open-Heart Surgery” probably should be written by a doctor, preferably a heart surgeon. But a reader can hardly expect a writer of vampire novels to be a vampire (i.e., a “real” expert). Or everyone who writes a thriller about the CIA to be an undercover agent in Iran.
When I was younger, I thought I knew everything. But now that I have a few years under my belt, I’m realizing I hardly know anything. It’s all very annoying!
Take, for example, how Amazon works. The biggest damn purveyor of just about everything under the sun is a complete mystery to me. I need some help here.
Let me set the scene: